Every event should be a one page PDF event flyer that covers the location and date as a minimum, plus log.
- Contact every local college (especially the IT dept)
- Contact local user groups (not just SQL)
- Contact local MS developer evangelist/other contacts
- List on the PASS event calendar (should happen at event set up, just confirm) (causes it to be listed in the PASS Connector)
- List on the UGSS calendar
- List on the LinkedIN calendar
- Big community sites - SQLServerCentral, SQLTeam, etc
- Ask local staffing to broadcast
- Post flyers in local bookstores
- Ask chapter members to print and post flyer at work
- Frequent messaging to attendees and previous attendees via site email (once a week is NOT too often!)
- Ask speakers to blog and twitter (more than once)
- There is a place in the admin tools to catalog your marketing contacts and a dedicated email list
- Important to reach developers - they know SQL people!
- Ask SQL vendors to announce to their mailing lists
- Ask local vendors - especially really close to venue - to post the flyer
- Make sure to post twitter weekly, use the event hash tag
- Try to get one really big name speaker
- Accelerate marketing once schedule announced
- Integrate any seminar with the main message
- List in local newspaper (upcoming events)
- TODO: we need to show admins the "how did I hear about the event"
Need samples of flyers